An evolution in the social engineering tactics used to dupe web users to click on the infected URLs or download the malicious documents, with many masquerading as legitimate big-name companies. In total, 30 percent of all identified phishing links led to webpages mentioning ebay, Yahoo, Facebook, Google, and Amazon. The next most common targets included banks and other financial organisations.
Phishing is a kind of malicious attack where cybercriminals create a fake website — meant to look
like a popular online resource (a social network, online banking services, or online games) and use
various social engineering methods to attempt to lure users to the website. Users are tricked into visiting a falsified page of a social network, typically, a phishing page contains text fields for users to enter their personal data. The type of data of interest to the cybercriminals will ultimately determine the type of phishing attack.
Overall, the effectiveness of phishing, combined with its profitability for criminals and the simplicity
of the process, has led to a steadily rising number of these types of incidents. Users have to be careful while filling their personal data in emails , no Bank or institute will ever ask you to send them your personal data.